Proud Moment ...
We are delighted to share that our Supporting SHGs has been honored with a prestigious trophy and a cash award of ₹10,000 by the Honourable Agricultural and Rural Development Minister, Shri Shivraj Singh Chauhan.
This incredible recognition reflects our unwavering commitment to maximizing the sales of rural products, maintaining the highest quality standards, and promoting the extraordinary craftsmanship of rural India.
We are deeply grateful to Honourable Prime Minister Narendra Modi ji for his visionary leadership and constant support in empowering rural India and helping rural women achieve their dreams of self-reliance.
A heartfelt thanks to the FPOs, Village Organisations, and various Self-Help Groups (SHGs) from Uttarakhand, Kashmir, and Himachal Pradesh for their invaluable contributions. Special appreciation goes to the Shimla Valley Self-Help Group (SHG) for their exceptional support in helping us achieve this milestone.
About Us — Pahaari Bazar (Trademark Registered)
Taste of the Hills, Delivered to You
Pahaari Bazar is an ex-Air Force venture built with passion, discipline and a deep love for the Himalayas. Founded by a soldier who proudly served the nation for over 20 years, Pahaari Bazar now carries forward the same spirit of service — this time by empowering rural Himalayan communities and bringing their authentic products to customers across India.
Established in 2018, our Head Office is located at Totu, Shimla, the heart of Himachal Pradesh. Today, Pahaari Bazar proudly operates two physical stores in Chandigarh and supplies premium Himalayan products to nearly 10 stores across the Tricity — helping thousands of families access natural, pure and healthy products from the mountains.
🌿 From Himachal Pradesh
Kangra green tea & milk tea, Seabuckthorn juice & pulp, homemade pickles, jams & chutneys, natural herbs, organic pulses, ghee, cold-pressed oils, spices, honey, local wellness products, and handcrafted stoles, shawls, suits & woollens.
🌄 From Uttarakhand
Pahadi rajma, bhatt (black soybeans), organic millets & lentils, jakhiya spice, buransh (rhododendron) juice, natural herbs, Himalayan salt, traditional woollens, and handcrafted village-made products.
❄️ From Kashmir
Pure saffron, premium dry fruits (walnuts, almonds, figs), kahwa tea, apple cider vinegar, raw Himalayan honey, shilajit, pashmina & woollen crafts, and authentic Kashmiri spices.
Proud
Moment..
We are delighted to share that our Supporting SHGs has been honored with a prestigious trophy and a cash award of ₹10,000 by the Honourable Agricultural and Rural Development Minister, Shri Shivraj Singh Chauhan.
This incredible recognition reflects our unwavering commitment to maximizing the sales of rural products, maintaining the highest quality standards, and promoting the extraordinary craftsmanship of rural India.
Pahaari Bazar is an ex-Air Force venture built with passion, discipline and a deep love for the Himalayas. Founded by a soldier who proudly served the nation for over 20 years, Pahaari Bazar now carries forward the same spirit of service — this time by empowering rural Himalayan communities and bringing their authentic products to customers across India.
Our Mission
To bring the pure, natural and authentic products of the Himalayas to every Indian home while empowering rural farmers, women self-help groups, and artisans across Himachal, Uttarakhand and Kashmir.
We aim to create sustainable livelihoods, preserve traditional recipes and crafts, and deliver honest, healthy and trustworthy products.
Our Vision
To become India’s most trusted Himalayan brand — representing purity, tradition, wellness and rural empowerment.
Our goal is to connect millions of customers with genuine mountain products while uplifting the communities that create them.
Our Core Values
✔ Purity & Authenticity – No compromise on quality
✔ Service Before Self – Inspired by our founder’s Air Force journey
✔ Empowerment – Supporting rural artisans & local women
✔ Sustainability – Protecting the environment and traditional farming
✔ Transparency – Honest sourcing, honest pricing
✔ Tradition – Preserving Himalayan culture & recipes